Our services combine deep market understanding with operational execution power and data-driven management. For brands and retailers, we provide the services that determine visibility, turnover, and growth in Swiss retail.
Centralised management of the most important retail partners, professional negotiation, and long-term relationship building. Our sales team consists of six experienced employees with decades of personal contacts with all buyers at all relevant Swiss retail partners. From owner-operated drugstores to Migros and Coop—all customers are treated equally: respectfully, reliably, and as partners. This proximity to the market enables quick decisions, trust, and sustainable success in the retail business.
Development and implementation of high-performing retail concepts. Our team consists of experienced marketers who understand how to strategically deploy channel-specific communication and sales promotion tools to make brands successful.
This includes promotions, secondary placements, POS campaigns, advertisements, video productions, samplings, and seasonal activities that ensure visibility, activation, and measurable sales.
Analysis of assortments, identification of trends and potential. We continuously analyse shelf prices, promotions, and category trends and understand how to offer channel-specific products and package sizes. There is much to know about category management in Switzerland. One essential point is that all retailers try, wherever possible, to differentiate their offerings with the goal of serving their customers better than competitors. Our task is to understand these mechanisms, act proactively, and secure optimal placement and performance on the shelf for our brands. Goal: more efficiency, relevance, and success in each distribution channel.
Logistics solutions from manufacturer to store. We have a highly-automated and scalable logistics platform with Planzer.
We work with current sell-out data from our customers as well as with Power BI and Dynamics CRM. This enables us to identify discrepancies, demand fluctuations, and cross-selling potential at an early stage. Through automated evaluations, customers are proactively contacted based on seasonality or sales opportunities. Our goal is to enable data-driven decisions in real time and efficiently manage marketing and sales activities.
Supporting brands and manufacturers from concept to finished product.
We source goods internationally from over 45 suppliers and can efficiently manage all transport modes: container freight, air freight, or rail.
We understand how to develop and strategically deploy appropriate POS materials such as wobblers, flyers, or samplings to activate customers directly at the point of sale. Additionally, we create customised display concepts and secondary POS solutions that make brands visible and tangible. The goal is to positively influence purchasing decisions and sustainably increase sales.
We support brand owners and retail partners in finding manufacturers, drawing on an international network of hundreds of reliable producers, raw material suppliers, and packaging providers. Thanks to our experience and existing volumes, we help optimize production processes, leverage synergies, and improve cost structures. We are also experienced partners in private label development—from concept through production implementation to market-ready solutions.
Our services achieve their impact in collaboration with strong retail partners. Learn more about the customer groups we work with in Swiss retail.
Martec covers the entire brand and customer lifecycle for non-food FMCG brands—from product concept and production to trade marketing, market development, and logistics to successful shelf placement and sustainable growth.